Jump
From Computer History Wiki
A jump (alternative term branch) is an instruction which causes a program to continue execution elsewhere in main memory, at the target of the jump.
Jumps/branches are usually un-conditional, but conditional branches, intended to modify the operation of a program, also exist.
The term goto is often used in higher-level programming languages for this functionality, although they are now little-used (since it can be difficult to completely comprehend the operation of large programs which use gotos).